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10.7. Meta - What If My Budget is Small?
Updated over a week ago

If you have a budget of under £120 ($150) a day, you want to stick with 2 ad sets, I would go with a broad ad set and an interest ad set.

This is because lookalike takes testing to find the correct data pool to build upon, and retargeting requires a high volume of users to retarget to.

Having fewer ad sets also concentrates your budget to allow for faster optimisations.

Having many ad sets within a low-budget campaign can lead to ad sets not leaving the learning phase.

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