For dropshipping ads:
Avoid relying solely on dropshipping YouTube videos for strategies.
Success often hinges on product-market fit and ad creatives rather than best practices.
Meta now favors broad targeting, emphasizing the importance of compelling creatives.
The algorithm reads the creative content to target audiences effectively.
Look to brands like Huel for examples of effective ad practices.
A note about CBO:
The dropshipping community seems hung up on CBO. Everything should always be CBO, ABO by nature goes against the grain of the algorithm.
CBO uses the algorithm to determine which ads will achieve the highest ROAS, whereas ABO is used to force an ad set to spend a certain amount per day.
ABO is made for predominantly local businesses to direct spend to certain locations.
This can also be used in product weighting strategies, but that will not be needed in 97% of cases.