The first thing you should research before entering the world of dropshipping is whether you will go with a general store and test products of all types or have a niche. The market niche defines the product features to satisfy specific market needs, the price range, production quality, and the demographics it intends to target. It is also a small market segment. So, how do I find one?

1. Start with a broad category: Begin by identifying a broad category you are interested in or know about. This could be anything from fashion to electronics to home decor.

2. Use Google Trends: Go to Google Trends and enter your broad category. This will give you an idea of the most popular topics within that category.

3. Filter by geographic location: Use the geographic filter to see which topics are popular in different regions. This can help you identify local niches that are in demand.

4. Identify trends: Look for consistently popular trends over time. These are likely to be stable and profitable niches.

5. Identify gaps: Identify gaps in the products that are not being sold that much or can be sold better. This could be a specific product, a particular target audience, or a specific marketing strategy.

6. Evaluate the competition: Evaluate the competition by looking at their content quality, engagement, and audience demographics. This will help you determine if you can differentiate your content and attract a larger audience.